I have always told my customers to beware of online travelers' reviews, such as those in the widely-read online site, TripAdvisor. I do admit I check the site as well just so I can see what my clients will be reading. If every review is negative, or positive, I will go with it and assume, hopefully correctly, that the reviews are true.
But this is why I say to beware of the reviews.
1. People like to complain. How many times will someone call or write to complain vs the number of times people call or write to compliment? It is refreshing to receive a compliment. The times I have called a travel supplier with a compliment either from myself or one that I pass along from a satisfied customer, the person on the receiving end is pleasantly surprised. So put that same philosophy into reading the reviews. Take what you read with a grain of salt. Maybe take a look at the other reviews the particular reviewer has also written. Are they all negative?
2. There are reviews out there that have been planted. Planted either positively by the hotel itself or negatively by one hotel having someone write a bad review about one of their nearby competitors. TripAdvisor knows about this and has taken action to correct it but these reviews are still out there. Case in point: I was recently approached by a company asking me to put hotel reviews on my website for which I would be paid per review. This is another way these fraudulent reviews are being put online. Did I do it - absolutely not! I did not even reply to their request. I will not put anything on my site from an unknown and, most likely unreliable, source.
3. It's better to get a more professional review than that of an occasional traveler. For example, the occasional American traveler who takes a trip to Rome may complain that the hotels are old and the rooms are small. European hotel rooms are usually small and the hotels are much older than the ones to which we are accustomed in the United States. This adds to the appeal of being in another country and experiencing another culture. Take the time to learn about the places you will be visiting. I provide information to my customers about the country they will be visiting so they know what to expect. If I don't have information about a particular hotel, I will contact other travel consultants and suppliers who do have first-hand knowledge so I can pass that information on to my customers. I like to use suppliers who have their employees personally visit the hotels and resorts they sell so they can pass on that knowledge.
This is a good reason why you should contact a travel agent for your vacation. It's fine to research and find a place you would like to visit, but then give your agent a call and discuss with them what you would like to do, where you would like to go, what type of accommodations you are interested in, and so on. You will develop a personal relationship with your agent and your agent will be able use your preferences to find the hotel or resort that will be the best match.
Will one of the large online agencies do that for you? More on that to come...
